HubSpot Didn't Have an AI Problem. It Had a Trust Problem.
AITrust & AdoptionSaaS
Why HubSpot's AI stumble was really a trust failure - and what it reveals about shipping AI features users will actually rely on.
AI features rarely fail because the model is weak. They fail because users cannot tell when to believe the output, and no one gave them a way to check.
- Trust is a product surface: it needs affordances, not just accuracy.
- Users abandon an AI feature after one bad answer they could not verify.
- Shipping AI means shipping the correction path alongside the capability.
Open to Senior PM roles where the technical complexity is real and the end user actually matters.