AI Lab

AI that earns its keep.

A working space for applied AI — production work, prototypes, and the honest notes in between. New experiments land here first.

In production · HelloFresh

Automating Global Warehouse Localization with AI

Integrated Meta's NLLB translation engine into the CMS so new features rolled out to non-English markets in minutes, not weeks.

Localization lead time: weeks → minutes

~100% reduction in external translation cost for internal docs

Read the essays on Substack

From the notebook

HubSpot Didn’t Have an AI Problem. It Had a Trust Problem.

The Contact Discovery backlash wasn’t about artificial intelligence. It was about what happens when customers can’t tell where their data goes.

Read on Substack