AI Lab

AI that earns its keep.

A working space for applied AI - production work, prototypes, and the honest notes in between. New experiments land here first.

Featured case study

HubSpot Didn't Launch AI Agents. It Changed the Job Description of a CRM.

Why AI products are suddenly priced and described as employees instead of features - and what that shift means for the systems we build on.

In production · HelloFresh

Integrated Meta's NLLB translation engine into the CMS so new features rolled out to non-English markets in minutes, not weeks.

Localization lead time: weeks → minutes

~100% reduction in external translation cost for internal docs

From the notebook

Case studies from HelloFresh and beyond - the constraints, the calls, and what the numbers did afterwards.

Working with me

Open to Senior PM roles where the technical complexity is real and the end user actually matters.