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Stakeholder Conflicts Are Never Really About the Product

StakeholdersUser ResearchOps

What building a product for assembly-line workers taught me about stakeholder conflict, user research, and the value of being uncomfortable.

The premise

Regional pushback on a global platform is almost never an argument about the roadmap. It is an argument about autonomy, wearing the roadmap as a costume.

What you'll take away

  • Stated objections and real objections are different artifacts - treat them that way.
  • Time on the warehouse floor resolves debates that months of meetings cannot.
  • Solve for the fear of losing local control and the technical disagreement usually dissolves.
Read the full essay on Substack

Working with me

Open to Senior PM roles where the technical complexity is real and the end user actually matters.