The Shutter Trap
ConsumerPlatform ScalePsychology
Why Instagram Instants is a masterclass in platform scale and a nightmare for human psychology.
A mechanic that reliably produces content for the platform can just as reliably produce pressure for the person holding the phone.
- Engagement mechanics and user wellbeing are optimized by the same lever, pulled in opposite directions.
- Scale-friendly design decisions often externalize their cost onto the user's attention.
- Ask what behavior a feature makes compulsory, not just what it makes possible.
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Open to Senior PM roles where the technical complexity is real and the end user actually matters.